PROGRAM
Wednesday, June 9th
19.30
Reception at the National School of Political Studies and Public Administration
(NSPSPA) Venue
Welcome cocktail in the main hall of NSPSPA (map
here)
Informal registration (distribution of badges)
Thursday, June 10th
08.30-09.30
Registration at the NSPSPA Venue
09.30
Welcome by the organizers:
Management representative of the National School of Political Studies and Public Administration
Professor Lucica Matei,
President of the 9th International Congress of the International Association
on Public and Nonprofit Marketing (IAPNM 2010)
Professor José Luis Vázquez Burguete, President of the International Association
on Public and Nonprofit Marketing (IAPNM)
Opening Session by the
guest speaker Dr. Andrew I. E. Ewoh, MPA Program Director & Professor
of Public Administration
Master of Public Administration Program, Co-Director MBA-MPA Dual Degree Program,
Department of Political Science & International Affairs, Kennesaw State
University, USA
“The Role of Public-Nonprofit Partnerships in the Delivery of Public Goods and Services”
Speech
11.00 - Coffee
break
| Parallel Sessions | Chaired by… |
| 1. Social marketing | Magdalena Cismaru,
University of Regina, Faculty of Business Administration, Canada Ani Matei, National School of Political Studies and Public Administration, Faculty of Public Administration, Romania |
| 2. Marketing in Public Administrations | Lucica Matei, National
School of Political Studies and Public Administration, Faculty of Public
Administration, Romania Marlize Terblanche-Smit, Stellenbosch University, South Africa |
| 3. Reviving and Reinventing Public Marketing | Marlen Martoudi Demetriou,
University of Nicosia, Cyprus Corneliu Munteanu, “Alexandru Ioan Cuza” University, Romania |
| 4. Marketing fits Local Development | Amparo Cervera Taulet,
University of Valencia Mirna Leko Šimić,Faculty of Economics Osijek, Croatia |
| 5. Marketing and Health Institutions and Social Assistance | Helena Alves, University
of Beira Interior, Portugal Pablo Gutiérrez Rodríguez, University Of León, Spain |
| 6. Transferring Public and Nonprofit Marketing Best Practices to South-Eastern Europe | Gonzalo Díaz Meneses,
University of Las Palmas de Gran Canaria, Spain Magdalena Iordache-Platis, University of Bucharest, Romania |
| 7. The Path to Corporate Social Responsibility (CSR) | Liana Badea, The
Bucharest Academy of Economic Studies, Romania Rodoula Tsiotsou, University of Macedonia, Greece |
| 8. Marketing in Nonprofit Organizations | Roger Bennett, London
Metropolitan University, United Kingdom Adriana Grigorescu, National School of Political Studies and Public Administration, Faculty of Public Administration, Romania |
| 9. Marketing and Higher Education Institutions | Teodora Dinu, , National
School of Political Studies and Public Administration, Faculty of Public
Administration, Romania José Luis Vázquez Burguete, University of León, Spain |
| 10. Marketing Communication Decisions– Above (advertising) and Below-the-Line (promotion, PR) in Public and Nonprofit Fields | Dan Lazăr, Babeş-Bolyai
University of Cluj-Napoca, Romania Maurice Murphy, Cork Institute of Technology, Ireland |
11.30 – 13.30 Parallel Sessions
Session 1 a – Social marketing
Real
efectiveness of anti-drug campaigns. An exploratory analysis in the young
Spanish people
Jose Luis Vazquez Burguete, Pablo Gutierrez Rodriguez, Maria Purificacion
Miguélez García, Ana Lanero Carrizo. University Of León, Spain
Pedro Cuesta Valiño, University of Alcalá, Spain
The
Effect of Fear Appeal HIV/Aids Social Marketing on Behaviour: Evaluating the
Importance of Market Segmentation
Marlize Terblanche-Smit and Nic Terblanche
Stellenbosch University, South Africa
Towards
A Better Understanding of Ethical Consumption
Alexandra Malheiro
Polytechnic Institute of Cavado and Ave, Portugal
Thinking
outside the box: does packaging on cigarettes work?
Barry Griffin and Maurice Murphy
Cork Institute of Technology, Ireland
The
Get Your Life in Gear truck driver social marketing intervention on the island
of Ireland
Sinead Duane and Christine Domegan
NUI Galway, Ireland
Session 5 a- Marketing and Health Institutions and Social Assistance
Socio-indicators
regarding social perception of reforms in the health public sector. The case
of Romania.
Ani Matei and Carmen Savulescu
National School of Political Studies and Public Administration, Romania
Towards
verifying communication research in healthcare
Beáta Vajda
University of Szeged, Faculty of Economics and Business Administration, Hungary
The
Main Indicators Used In the Financing of the Constanta County Clinic Emergency
Hospital
Marioara Mirea, Aivaz Kamer-Ainur, Elena Condrea, Anca Cristina Stanciu
„Ovidius” University, Faculty of Economics, Romania
Hospital
volunteers – are they satisfied?
Marisa Ferreira, Teresa Proença and João F. Proença
University of Porto, Faculty of Economics, Portugal
Session 4 a - Marketing fits Local Development
Importance
of partnership and cooperation for territorial development
Anna Vaňová, Kamila Borseková, Miroslav Foret
Faculty of economics, University of Matej Bel, Slovakia
Keynesian
Substantiation of the Marketing Policies in Local Development
Lucica Matei and Stoica Anghelescu
National School of Political Studies and Public Administration, Romania
Marketing
for the Public Transport
Alexandra Iancu
National School of Political Studies and Public Administration, Romania
Places
Marketing as a Tool of Territorial Development
Anna Vaňová, Kamila Borseková, Katarina Petríková
Faculty of economics, University of Matej Bel, Slovakia
13.30 – 15.30 Lunch
15.30 – 17.30 Parallel Sessions
Session 2 a - Marketing in Public Administrations
Image,
Satisfaction and Identification as Antecedents of Graduate Loyalty
Amparo Cervera Taulet, Ma. Walesska Schlesinger, M. Angeles Iniesta, Raquel
Sánchez
University of Valencia, Spain
Analysis
of the Value Creation in Higher Institutions: A Relational Perspective
Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo, University Of Almería,
Spain
Walesska Schlesinger-Díaz, University Of Zulia, Venezuela
Pilar Rivera-Torres, University Of Zaragoza, Spain
Public
Administration and Customer Satisfaction in Romania
Valentina Munteanu
Andrei Saguna University Constanta, Romania
Marketing
and public sector performance. The case of National Institute of Administration
in Romania
Dragoş Dincă and Cătălin Dumitrică
National School of Political Studies and Public Administration, Romania
Public
Decision’s Implications upon the PPS
Ioana Teodora Dinu
National School of Political Studies and Public Administration, Romania
Session 7 a- The Path to Corporate Social Responsibility (CSR)
Social
Responsibility and the Influence of Public Marketing on Solutions in Favor
of Local Collectivities
Mihail Dumitrescu and Adelina Dumitrescu
National School of Political Studies and Public Administration, Romania
An
approach to corporate social responsibility (CSR) in the new European higher
education area (EHEA). The case of marketing studies
Montserrat Díaz – Méndez, M. Mercedes Galán – Ladero, Clementina Galera –
Casquet and Víctor Valero – Amaro
University of Extremadura, Spain
Is
responsible consumption compatible with economic crisis? The determining role
of consumer information
Clementina Galera Casquet and Montserrat Díaz-Méndez
University of Extremadura, Spain
CSR:
Croatian Consumers’ Response
Mirna Leko Šimić and Helena Štimac
Faculty of Economics Osijek, Croatia
Session 10 a - Marketing Communication Decisions– Above (advertising) and Below-the-Line (promotion, PR) in Public and Nonprofit Fields
Marketing
through the eye of the law
Ana Lucia Ristea, Ion Stegăroiu, Gabriel Croitoru
Valahia University of Târgovişte, Romania
The
Importance of Communication Policies for Promoting Energy Saving
Arminda Paço and Lília Varejão
University of Beira Interior, Portugal
Elements
of strategy, communication and electoral marketing in the 2009 presidential
campaign – case study: Constanta County
Andra Seceleanu
Andrei Saguna University, Communication Department, Romania
University
Promotion – Key Factor of the Adaptability, Competitiveness and Performance
of the Higher Education Service
Cristina Elena Nicolescu
National School of Political Studies and Public Administration, Romania
Driven
to Excess: An Analysis of the Causes of Young Male Driver Deaths and Injuries
Brian Harman and Maurice Murphy
Cork Institute of Technology, Ireland
17.30 – 19.30 Social activity: Visit to the Ştirbey Estate in the city of Buftea
20.00 Gala Dinner at Ştirbey Palace
Friday, June
11th
9.30 – 11.30 Parallel Sessions
Session 9 a - Marketing and Higher Education Institutions
Accessibility
of the public educational system in administrative sciences
Mihaela Victoriţa Cărăuşan
National School of Political Studies and Public Administration, Romania
Quality
and transparency of high education institutions. Insights into the marketing
approaches
Nicoleta Ramona Bunda, Veronica Popovici, Elena Condrea
„Ovidius” University, Faculty of Economics Sciences, Romania
Mihaela Constandache, „Dimitrie Cantemir” Christian University, Faculty of
Touristic and Commercial Management, Romania
Determinants
and consequences of alumni identification
Dionysis Skarmeas, Haseeb Shabbir, Magnus Hultman, University of Leeds, United
Kingdom
George Baltas, Athens University of Economics and Business, Greece
Positioning
Educational Programs with Nonmetric Data Perceptual versus Preference Maps
Corneliu Munteanu
Alexandru Ioan Cuza University, Iasi, Romania
Competition
and Human Capital on the Education Market
Magdalena Iordache-Platis, University of Bucharest , Romania
Eleftherios Thalassinos, University of Piraeus, Greece
Diana-Mihaela Pociovălişteanu, ”Constantin Brâncuşi” University, Romania
Liana Badea, Academy of Economic Studies, Romania
Session 8 a - Marketing in Nonprofit Organizations
NGO
Marketing Mechanisms Generating Public Participation
Ioana – Luiza Acsinia, Master’s Student
National School of Political Studies and Public Administration, Romania
Romanian
Environmental Non Governmental Organizations Marketing In Relation with Companies
in the Context of the Global Economic Crisis
Alina Elena Balalia and Estera Laura Nemoianu
Academy of Economic Studies, Romania
Determinants
of Low Income People’s Decisions to Give to Charity
Roger Bennett
London Metropolitan University, United Kingdom
The
market orientation and performance of non-governmental organizations for disabled
persons
Ricardo Gouveia Rodrigues, Arminda Paço, Eugénia Guerra
University of Beira Interior, Portugal
The
Perception of the Corporate Image at the Public Bus Services
Ida Ercsey
Szechenyi Istvan University, Department of Marketing and Management, Hungary
11.30 – 12.00 Coffee break
12.00 – 13.30 Parallel Sessions
Session 6 a - Transferring Public and Nonprofit Marketing Best Practices to South-Eastern Europe
The
Population Trust in the Local Administrations. Case Study
Aivaz Kamer-Ainur, Marioara Mirea, Elena Condrea, Cristina Elena Georgescu
„Ovidius” University of Constanta, Romania
Managing
Relations with Donors Using the Customer Relationship Management Concept
Ana Popović and Ljiljana Stankovic
Faculty of Economics, University of Niš, Serbia
Learning
2.0: Collaborative technologies transforming learning patterns
Veronica Popovici, Ramona Nicoleta Bunda, Ovidius” University Faculty of Economics
Sciences
Mihaela Constandache, Crina Raluca Bucur, „Dimitrie Cantemir” Christian University
Faculty of Touristic and Commercial Management, Romania
Braking
Distances across Markets through the Internet
Cătălin Vrabie
National School of Political Studies and Public Administration, Romania
Session 2 b - Marketing in Public Administrations
Integrated
Approach of the Citizen’s Role in Relation to the Public Services
Lucica Matei and Ani Matei
National School of Political Studies and Public Administration, Romania
The
Role of Marketing in the Development of Public Services
Adriana Grigorescu, National School of Political Studies and Public Administration,
Romania
Andreea Simona Saseanu, Academy of Economic Studies, Romania
Civil
Society Development and Citizen Monitoring On the Environment
Ivan Georgiev, Ivan Varlyakov, Oleg Milev, Trakya University, Bulgaria
Jose Luis Vazquez Burguete, Pablo Gutierrez Rodriguez, Universidad de Leon,
Spain
Assessment
of Partnership Marketing on Development of Cross-Border Local Network
Mihaela Onofrei and Dan Lupu
Iasi University, Romania
Building
Cohesion and Trust in London – A Social Marketing Approach
Jonathan Upton
The Campaign Company, United Kingdom
13.30 – 15.30 - Lunch
15.30 – 17.30 Parallel Sessions
Session 9 b - Marketing and Higher Education Institutions
The
true “face” of the university ranking
Crina Radulescu
National School of Political Studies and Public Administration, Romania
Students’
Perceptions of Ethics as a Generic Competence in Higher Education
Raquel Barreda-Tarrazona and Alfonso Miguel Márquez-García
Universidad de Jaén, Spain
Educational
Offer, Education Demand and Institutional Capacity
Adrian Gorun
University of Targu Jiu, Romania
Customer
Relationship Marketing For Higher Education Institutions
Magdalena Iordache-Platis
University of Bucharest, Romania
Entrepreneurship Education:
A New Product for New Social Needs
José Luis Vázquez, Ana Lanero, Pablo Gutiérrez, M. Purificación García
University of Leon, Spain
Session 7 b - The Path to Corporate Social Responsibility (CSR)
Is
a Bank expected to play the role of a Non-Profit Organization? How do its
stakeholders feel about it?
Marlen Martoudi Demetriou and Christiana Aristotelous
University of Nicosia, Cyprus
Corporate
Social Responsibility in Romania: Between PR tactic and sustainability strategy
Estera Laura Nemoianu
Academy of Economic Studies, Romania
Supermarkets
in Portugal - Corporate Social Responsibility image, attitude towards the
brand and purchase intention
Inês Pereira
Instituto Politécnico do Porto, ISCAP- Instituto Superior de Contabilidade
e Administração do Porto, Portugal
Exploring
the Role of Brand Love on Perceived Corporate Social Responsibility
Rodoula Tsiotsou
University of Macedonia, Greece
Corporate
Social Action: conceptual definition and typology
Oscar Daniel Licandro Goldaracena and Juanita Sabath
Universidad Católica, CSR Research Program, Uruguay
Session 1 b - Social marketing
Systematic
Reviews: Their Emerging Role in the Co-creation of Social Marketing Value
Patricia McHugh and Christine Domegan
National University of Ireland, Galway
The
Gift of Life: The Role of Social Marketing in Organ Donation
Ronan O' Sullivan and Maurice Murphy
Cork Institute of Technology, Ireland
Integrating
Social Marketing with Service Learning for Social Change
Christine Domegan, National University of Ireland, Galway
Robert G. Bringle, Indiana University-Purdue University Indianapolis
A
phenomenographic analysis of the social marketing concept
Helena Alves and Emerson Wagner Mainardes
University of Beira Interior, Portugal
Breastfeeding
Mothers: Typologies and Profiles
Gonzalo Díaz Meneses
University of Las Palmas de Gran Canaria, Spain
17.30 – 18.00 Coffee break
18.00 – 19.30 Parallel Sessions
Session 1c - Social marketing
The
role of social marketing in the development of associations and Foundations
Mădălina Cocoşatu
National School of Political Studies and Public Administration, Romania
Binge
Drinking: The Curse of the Female College Student
Fergus Murphy and Maurice Murphy
Cork Institute of Technology, Ireland
Creativity
in Social Advertising: Developing a Conceptual Framework
Alexandros Triantos, Emmanouella Plakoyiannaki, Aristotle University of Thessaloniki,
Greece
Rodoula Tsiotsou, University of Macedonia, Greece
Just
One Pint Saves Life: The Role of Social Marketing in Blood Donation
John Healy and Maurice Murphy
Cork Institute of Technology, Ireland
NHS
Barnsley: Increasing the Uptake of Sexual Health Services
Jonathan Upton
The Campaign Company, United Kingdom
Session 3 a - Reviving and Reinventing Public Marketing
The
Relevance of Subjective Norm in Adopting E-Government: A Theoretical Framework
Daniel Belanche-Gracia, Luis V. Casaló-Ariño, Carlos Flavián-Blanco
University of Zaragoza, Spain
Discriminant
Analysis for the Abilities of Public Marketing Specialists
Adriana Grigorescu, National School of Political Studies and Public Administration,
Romania
Constantin Bob, Academy of Economic Studies, Romania
The
instrumentation of social marketing in promoting the European year for combating
poverty and social exclusion program. Case study: ministry of labor, family
and social protection in Romania
Corina Lazăr
National School of Political Studies and Public Administration, Romania
The
implications of Japan’s public and corporate pension system. A new strategy
…
Dana Alexandru, Mihaela Olteanu, Naomi Reniuţ
National School of Political Studies and Public Administration, Romania
19.30 – Closing session
Saturday, June 12th - Sightseeing (political and cultural tourist
attractions) - Open
registration
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